Stephen E. Arnold: Google Down, Facebook Up

IO Impotency
Stephen E. Arnold
Stephen E. Arnold

The Yahooing of Alphabet Google

I read “Google Isn’t Safe from Yahoo’s Fate.” I learned in this article:

Google is on the wrong side of major trends in the digital advertising industry: Google captures direct response dollars as digital ad spend shifts up the funnel, its focus is still on browsers and websites as engagement is moving into apps and feeds, Google is deeply dependent on search during a shift to serendipitous discovery and ads designed to interrupt the user’s attention are being replaced by advertising designed to engage them. Its competitor, Facebook, is on the right side of all these trends.