The seven minute video — Google: The Calculating Predator Legacy — presents findings from Stephen E Arnold’s monograph about the Google system from 2004 to 2007. The company changed from a friendly Web search system into an enterprise focused on revenues and profit as a publicly traded company. Topics covered in the video include the Google computing platform, key acquisitions like Keyhold and Transformic, the two pivot points for Google’s cost and technology advantages, and the business strategy of the “new” Google, Version 2.0.
IN PRINT: The Google Trilogy
