Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin went data-gathering.
Phi Beta Iota: Cambridge Analytica appears to have some deep talents but it is also being grossly over-sold — there appears to be a very calculated hype campaign underway across various media. The bottom line is that Cambridge Analytica did not win the election for Donald Trump, and indeed got it wrong: at noon on Election Day they told The Donald that he had a 20% chance of winning.