Stephen E. Arnold: Facebook & Cambridge Analytica (#GoogleGestapo)

IO Impotency
Stephen E. Arnold

Cambridge Analytica: The April 3, 2018, DarkCyber Report Is Now Available

DarkCyber for April 3, 2018, is now available. The new program can be viewed at and on Vimeo at

Summary of program below the fold.

This week’s program focuses on the Facebook, GSR, Cambridge Analytica data controversy. The 12 minute video addresses the role of GSR and the Cambridge professor who developed a personality profile app. The DarkCyber program outlines how raw social data is converted into actionable, psychographic “triggers.” By connecting individuals, groups, and super-groups with “hot buttons” and contentious political issues, behaviors can be influenced, often in an almost undetectable way.

The DarkCyber research team has assembled information from open source coverage of Cambridge Analytica and has created a generalized “workflow” for the Facebook-type data set. The outputs of the workflow are “triggers” which can be converted into shaped messages which are intended to influence behaviors of individuals, groiups, and super-groups.

The program explains how psychographic analyses differ from the more well known demographic analyses of Facebook data. The link analysis or social graph approach is illustrated in such a way that anyone can grasp the potential of this data outputs. The program includes a recommendation for software which anyone with basic programming skills can use to generate “graphs” of relationships, centers of influence, and individuals who are likely to take cues from these centers of influence.

DarkCyber’s next special feature focuses on the Grayshift GrayKey iPhone unlocking product. The air date will appear in Beyond Search.

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