Stephen E. Arnold: Amazon Advertising — Finally Burying Google?

Commercial Intelligence
Stephen E. Arnold

Amazon Wake Up Call Arrives Late

I read “Jeff Bezos and Amazon Have the Adveretising Industry Looking over Its Shoulder.” In my mind, the dusty alarm clock has emitted a “ringy dingy.” But some appear to have overslept.   . . .   CNBC reports:

Amazon has what many in the advertising industry regard as the most important piece of the puzzle: what people buy.

It is interesting that CNBC has now recognized that quite specific data anchored directly to an individual identity in real time has value.

Read full post.

Phi Beta Iota: Apart from its ability to cross-correlate (never mind those pesky customer privacy agreements), Amazon also has  the ability to literally put out of business overnight, by over-pricing, all those who now rely on its cloud and infrastructure services to support their lucrative government and corporate contracts.

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Arnold Amazon @ Phi Beta Iota

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