But what does it mean and how do you do “bottom up” better and smarter? Bottom up is a way of life and a way of doing business. Bottom-Up: The Connection Revolution, picks up where Malcolm Gladwell’s Tipping Point left off. It is a how-to book for businesses, leaders, organizations, activists, and individuals, cracking wide-open humankind’s biggest trend in seven million years. By understanding the roots and implications of “bottom up” and “top down” you’ll be better able to tap the incredible power of this trend, as the billionaire founders of Google, Facebook, Craigslist and Twitter have done.