Penguin: Could iZooto Displace Twitter?

Commercial Intelligence
The world’s first owned audience marketing platform allows marketers to send app customised push notifications to subscribers through the mobile, tablet and desktop platforms and own their audience.
Phi Beta Iota: The company is considered by some to be spam outfit. What we find interesting it the emergent possibility of the President reaching every single citizen on an opt out basis (default is opt in with daily digest settings).