Revealing the Google Relevance Sins
I was surprised to read “Google’s Project Owl”. Talk about unintended consequences. An SEO centric publication reported that Google was going to get on the stick and smite fake news and “problematic content.” (I am not sure what “problematic content” is because I think a person’s point of view influences this determination.”
The write up states in real journalistic rhetoric:
Project Owl is Google’s internal name for its endeavor to fight back on problematic searches. The owl name was picked for no specific reason, Google said. However, the idea of an owl as a symbol for wisdom is appropriate. Google’s effort seeks to bring some wisdom back into areas where it is sorely needed.
Right, wisdom. From a vendor of content wrapped in pay to play advertising and “black box” algorithms which mysteriously have magical powers on sites like Foundem and the poor folks who were trying to make French tax forms findable.
