Amazon Wake Up Call Arrives Late
I read “Jeff Bezos and Amazon Have the Adveretising Industry Looking over Its Shoulder.” In my mind, the dusty alarm clock has emitted a “ringy dingy.” But some appear to have overslept. . . . CNBC reports:
Amazon has what many in the advertising industry regard as the most important piece of the puzzle: what people buy.
It is interesting that CNBC has now recognized that quite specific data anchored directly to an individual identity in real time has value.
Phi Beta Iota: Apart from its ability to cross-correlate (never mind those pesky customer privacy agreements), Amazon also has the ability to literally put out of business overnight, by over-pricing, all those who now rely on its cloud and infrastructure services to support their lucrative government and corporate contracts.
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