“What is CI and What's In It For Me” also explains the larger picture of CI and why it's not just competitors.
http://www.youtube.com/watch?v=W95wzPGm-T4 (less than 3 minutes)
Customers Will Buy When You Give Them What They Want (80 seconds)
http://www.youtube.com/watch?v=W95wzPGm-T4
Competitive Intelligence Always Rewards You (less than one minute)
http://www.youtube.com/watch?v=OV4h7UOz5_8
