Review: Absolute Value – What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonson and Emanuel Rosen Formula book, somewhat shallow, misses major opportunity, February 16, 2014 This book was a gift. The subtitle (What Really Influences Customers in the Age of (Nearly) Perfect Information) overcame my reluctance and I gave it it a quick read, which is all it deserves. This is a formula book, and …