November 11, 2000
Ruthann Quindlen
I've been down this road, including competive selection to present my company and vision to three venture capital fairs. This book, which was bought as a quick-read airplane book, has become a fundamental reference. It is heavily marked up, has three paper clips (very unusual) as I look at it, and has had a very constructive impact on both my thinking and my attitude. This book has not only helped me refine our business plan, but when I feel like we are straying, I can pull it down and do a quick revisitation of “the fundamentals”. This is a serious helpful book–do not be put off by shallow reviews.
