Review: Unleashing the Killer App–Digital Strategies for Market Dominance

5 Star, Best Practices in Management, Change & Innovation, Information Society, Information Technology

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Amazon Page

5.0 out of 5 stars Twelve Steps for the Information Entrepreneur,

April 8, 2000
Larry DownesTwelve principles of killer app design: 1) Outsource to the customer, 2) Cannibalize your markets; 3) Treat each customer as a market segment of one; 4) Create communities of value; 5) Replace rude interfaces with learning interfaces; 6) Ensure continuity for the customer, not yourself; 7) Give away as much information as you can; 8) Structure every transaction as a joint venture; 9) Treat your assets as liabilities; 10) Destroy your value chain; 11) Manage innovation as a portfolio of options; 12) Hire the children.

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