Journal: BRICS Innovate Externally Not Internally

01 Brazil, 02 China, 03 India, 06 Russia, Commerce, Commercial Intelligence, Cultural Intelligence

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How BRIC Innovators Will Defeat You

11:13 AM Thursday October 14, 2010

For reasons yet unclear, BRIC companies and entrepreneurs now consume roughly half my professional time. The Brazilian, Russian, Indian, and Chinese (BRIC) managers I meet are as sharp, credentialed, energetic, and hungry as their Silicon Valley or Rte. 128 counterparts. Sometimes their English is even better. They desperately want to be world-class innovators.

These people aren’t interested in launching imitations. They’re not looking to be even lower-cost suppliers or sub-contractors to a WalMart or HP or JPMorganChase. They want to be valued as much for their ingenuity as for their prices.

Consequently, they appear particularly open to ideas and experimentation. They know they lag so they’ll grasp any reasonable innovation edge they can. Measured by brainpower and grit, there’s no reason why BRIC enterprises shouldn’t consistently out-innovate their richer rivals. Money isn’t the vital variable holding them back. So what’s the issue?

Read about the BRIC cultural flaws….

Tip of the Hat to  Pierre Levy at LinkedIn.