The Def Con hit talk is summarized in “Rush to Put Death Records Online Lets Anyone Be Killed.” The main idea is that one can fill out forms (inject) containing misinformation. Various “services” suck in the info and then make “smart” decisions about that information. Plug in the right combination of fake and shaped data, and a living human being can be declared “officially” dead. There are quite a few implications of this method which is capturing the imaginations of real and would be bad actors. Why swizzle through the so called Dark Web when you can do it yourself. The question is, “How do search engines identify and filter this type of information?” Oh, right. The search engines do not. Quality and perceived accuracy are defined within the context of advertising and government grants.