An alternative (post-Google) Internet appears to be emerging. It is called the Recursive InterNetwork Architecture. It is more secure and reliable than the current internet which is based on the TCP/IP protocol suite. Dr. John Day of Boston University discovered/invented it.
As published in European Data Protection Law Review, Vol 3 (2017), pp. 13-15.
My experience in working with Big Data over the last 40 plus years involves data produced by communications or transactions between people, not machines talking to other machines or themselves, or machines taking measurements.