Stephen E. Arnold: Voice Search and Big Data

Categories: IO Impotency

Stephen E. Arnold

Voice Search and Big Data: Defining Technologies for 2017

I read “Voice Search and Data: The Two Trends That Will Shape Online Marketing in 2017.” If the story is accurate, figuring out what people say and making sense of data (lots of data) will create new opportunities for innovators.

The article states:

Advancements in voice search and artificial intelligence (AI) will drive rich answers that will help marketers understand the customer intent behind I-want-to-go, I-want-to-know, I-want-to-buy and I-want-to-do micro-moments. Google has developed algorithms to cater directly to the search intent of the customers behind these queries, enabling customers to find the right answers quickly.

My view is that the article is correct in its assessment.

Where the article and I differ boils down to search engine optimization. The idea that voice search and Big Data will make fooling the relevance algorithms of Bing, Google, and Yandex a windfall for search engine optimization experts is partially true.

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Apr 22

Jon Rappoport: Facebook Interferes in French Election

Jon Rappoport

Facebook shuts down pro Marine Le Pen posts as French election nears 

…a corporation based in the US is colluding with the French government to influence an election in France.

Zero Hedge: “The first round of French elections will be held on April 23rd, prompting Facebook to shut down pro Le Pen accounts, which they deem to be ‘fake’.”

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Apr 17

Stephen E. Arnold: Google Mis-Management….

Categories: IO Impotency

Stephen E. Arnold

Google Management: The Book Search Thing

I read “How Google Book Search Got Lost.” The write up in Backchannel was interesting to me for two reasons. First, the essay continues the revelations about Google as a balloon with a pinprick. After inflation, the pressure seeps out and one has a deflated balloon. What’s a deflated balloon good for? I suppose I could Ask Heloise, but I don’t care. Second, the analysis ignores the obvious; that is, Alphabet Google is not managed in the sense that GM is managing to develop an electric car or Boeing to use 3D titanium printing to get rid of pesky humans. Google, from its inception, wobbles. Few business schools teach students how to wobble. Bright folks discover this skill on their own, particularly when careening around with money readily available and Silicon Valley vapors in their nostrils. I highlighted this passage from the analysis/essay:

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Apr 14

Betty Boop: Twitter Manipulating Poll on Syria — #GoogleGestapo Racketeering Network at Work?

Are Twitter polls being manipulated to suppress dissent?

A Twitter poll on Trump’s air strikes in Syria began on April 6, 2017 was observed, minute-to-minute, staying at an exact 50% to 50% spread from zero to over a thousand total votes. Such numbers, while not impossible, are highly unlikely. Perhaps more bizarrely, the poll was observed to show increases in the total number of votes, but decreases later. Some decreases occurred within the same minute; others, in later minutes.

The total number of votes cast was observed to go up and down within the same minute, and go down in the future minutes. This behavior was not observed a single time for retweets or likes.

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Apr 10