But the way we elect presidents changed forever with Obama. Problem is, that change has gone right over most of our heads. While roughly 50% of Americans were reeling in shock over how a largely absentee senator could be elected president back in 2008, Obama and search engine goliath Google were working out the details on how to make digital Democrat presidency a permanent fixture in our lives.
I read “Google Isn’t Safe from Yahoo’s Fate.” I learned in this article:
Google is on the wrong side of major trends in the digital advertising industry: Google captures direct response dollars as digital ad spend shifts up the funnel, its focus is still on browsers and websites as engagement is moving into apps and feeds, Google is deeply dependent on search during a shift to serendipitous discovery and ads designed to interrupt the user’s attention are being replaced by advertising designed to engage them. Its competitor, Facebook, is on the right side of all these trends.
As revisionist, autocratic states like Russia sharpen their use—and abuse—of disinformation, liberal democracies are failing to keep pace. The Kremlin’s use of information as a weapon is not new, but its sophistication and intensity are increasing. Belatedly, the West has begun to realize that disinformation poses a serious threat to the United States and its European allies, primarily the “frontline states”—Poland, the Baltic states, the Czech Republic, Slovakia and Ukraine—but also to Western Europe and North America.