abette Bensoussan is Managing Director of The MindShifts Group, a company specialising in competitive intelligence, strategic planning and strategic marketing projects in the Australasia region. Babette is widely recognised and sought after for her international expertise in competitive analysis, and has provided mentoring and training to executives and organizations to assist with the delivery of the highest level of knowledge and implementation of competitive intelligence.
Recognised internationally in 2006 by being given the highest and most prestigious U.S. award in the field of Competitive Intelligence – the SCIP Meritorious Award, Babette is the first Australian and first female international recipient to be honoured with this award.
Babette has shared her knowledge of competitive business analysis by co-authoring two books, Strategic and Competitive Analysis and Business and Competitive Analysis Effective Application of New and Classic Methods have both been the top selling books in this field since being published in 2003 and 2007 respectively. Her third book Analysis without Paralysis: 10 Tools to Make Better Strategic Decisions was released in June 2008 and The Financial Times Guide to Analysis for Managers in the near future.