Have you heard ….. if you want a decent strategy, you need a firm grasp of reality, which means avoiding bad strategies. How do you define bad strategies? According to Richard Rumelt, author of “Good Strategy Bad Strategy“, they are characterised by one or more of the following factors:
Fluff – defined as a form of gibberish masquerading as strategic concepts or arguments.
Failure to face the challenge – if the challenge can’t be defined, that particular quality of the strategy can’t be assessed, and then improved or rejected.
Mistaking goals for strategies – arguably this is the most common error ( take a look at this video on “What is Strategy” for more insights).
Bad strategic objectives – the challenge for senior executives is to set out subgoals that are both relevant and practical for the chosen strategy.
Make the above factors part of your strategic reviews and you may avoid some of the prevalent pitfalls!
abette Bensoussan is Managing Director of The MindShifts Group, a company specialising in competitive intelligence, strategic planning and strategic marketing projects in the Australasia region. Babette is widely recognised and sought after for her international expertise in competitive analysis, and has provided mentoring and training to executives and organizations to assist with the delivery of the highest level of knowledge and implementation of competitive intelligence.
Recognised internationally in 2006 by being given the highest and most prestigious U.S. award in the field of Competitive Intelligence – the SCIP Meritorious Award, Babette is the first Australian and first female international recipient to be honoured with this award.
Selected as “the” text for government all-source analysts,
January 13, 2004
Craig S. Fleisher
Edit of 21 Dec 07 to add links.
Rather than outline the wonderful aspects of this book, which other reviewers have done so ably, I will just say that I rank the authors up there with Ben Gilad (Israel), Mats Bjore (Sweden), and Jan Herring, Dick Klavens/Brad Ashton, and Leonard Fuld (USA), and we have made this book “the” text for the annual government all-source analysis training that centers on Open Source Intelligence (OSINT).