PCMag.com met with RockMelt’s founders Eric Vishria and Tim Howes last week for an early look at the new browser software. Entering a competitor into a full field that includes Internet Explorer, Firefox, Chrome, Safari, and Opera, not to mention an even more direct socially enhanced-browser competitor, Flock, may seem questionable, but Visheria and Howes made a fairly compelling case for it. Their point was that the current all-purpose browsers don’t reflect most people’s actual usage patterns.
Reinventing the Browser
“At RockMelt we are reinventing the browser for the way people use the Web today,” said Howes. “We think this has changed dramatically from the way people used it just a few short years ago. But all the browsers available today, although they’ve gotten a lot faster, are still just about navigating web pages. We built features into the browser to address people’s three top browsing behaviors: interacting with friends, consume news and information, and searching.”