The following video by Jonah Sachs, creative director at Free Range Studios has prompted me to get back to completing the next installment in this Essential Skills series. He does a beautiful job revealing the secrets of effective and high-impact storytelling.
One of the concepts Jonah presents is that of a “myth gap.” He defines ‘myth’ as the combination of Explanation + Meaning + Story. Historically, myths are the vehicles of culture. They provide a context and framework for the world, hopefully imparting wisdom, insight and guidance as to how we should live our lives. (ie – myth of Genesis). But sometimes, society falls in a myth gap.
Another way of saying this is that the cultural narrative is broken.
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So what are some stories shaping culture today?
Well here’s a few that I’ve been listening to and weaving into the architecture of my own mind:
- Makers, hackers, prosumers, and cultural creatives are the driving force of the new economy.
- It makes practical sense to support local economies, buy food that’s grown regionally when possible, and build resilience by creating infrastructures designed to weather uncertainty.
- The “future of money” is about cooperation over competition. We’re llearning how to intelligently share resources, build value together, and display integrity in thought, word and action – which is then reflected in a boost of social currencies like reputation, influence, trust, authority, and access to opportunities.
- Mindless consumption is uninspiring, and ultimately a distraction from engaging in the types of behavior that actually lead to sustained happiness. These include: spending time with people we love, having goals and actively working towards accomplishing them, and cultivating gratitude daily for having the opportunity to experience Life.
These are just a few narratives that keep me inspired and motivated these days.
What stories are guiding you towards a more meaningful future?
In today’s polarized and fractured narrative landscape, the winners are those who can get above the noise and weave new mythologies that act as a beacon of light for the path ahead. As a wise man once said:
Those who tell the stories rule society. ~ Plato