Douglas Rushkoff has been an authority on the intersection of technology and culture since before the word “google” was anything more than baby talk. He predicted the coming centrality of the Internet (CYBERIA, 1992 – a book initially canceled by a publisher who feared the net would be over by the time it came out); he coined the terms “viral media” (MEDIA VIRUS, 1994) and “social currency” (Upside Magazine, 1996); he forecasted the collapse of the dotcom bubble (SXSW, 1997) and the most recent recession in a 2004 column that later became his book, LIFE INC; he even inspired today’s code literacy movement (PROGRAM OR BE PROGRAMMED, 2010). He is the author of a total of twelve bestsellers (translated to over thirty languages), the host of three award-winning documentaries, an award-winning educator and frequent media commentator.
Robert Steele Comment and Present Shock Book Information Below the Line
ROBERT STEELE: I consider this one of the most brilliant offerings of the era. I am friends with Alvin Toffler and also Doug Rushkoff, and being familiar with both, I would say that Present Shock is the equal of Future Shock, and Doug is doing for all of us what Alvin and Heidi did for us in the past. This is deeply important “stuff.”
Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other's values. He sees “media” as the landscape where this interaction takes place, and “literacy” as the ability to participate consciously in it.
All of his books are strongly recommended.