Robin Good: Attention Doesn’t Scale – the Role of Content Curation in Membership Associations

Collective Intelligence
Robin Good
Robin Good

Elizabeth Weaver Engel and Jeff De Cagna are the authors of a small but very useful guide to Content Curation originally written for membership groups, and first published in November 2012.  The guide offers a good introduction to why content curation is so important, how it can help any organization and what are the key things to know about it for anyone who knows little or nothing about it.  From the original PDF guide, entitled “Attention Doesn’t Scale: The Role of Content Curation in Membership Associations“:

Content curation provides a potential path to a new type of thought leadership, one that is more suited to a world where information is no longer the scarce resource. Focus is. Meaning is. Wisdom is.

But that type of support will require a signicant shift in our business models.

For decades, associations have been in the business of generating information.

Our challenge now is to transform ourselves into being in the business of sense-making, helping members distinguish what new information is most relevant and integrate that information into their mental categories, and meaning-making, helping them understand the implications of that  new information for their worldviews.

Lots of good tips, references and relevant resources listed. Provides good foundational reference for any serious business reader.  Good intro to content curation. Resourceful. Informative. 8/10.  Pass it on.

YouTube Z(23:41) video: The Role of Content Curation in Associations: Interview With Elizabeth Engel) by Brian Kelly of

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Click on Image to Enlarge

Phi Beta Iota: At the risk of harping on the obvious to those that like this web site, but confident that most do not get this — the Founding Fathers had it right when they focused on an educated citizenry as the heart of the matter.  Will Durant came to the same conclusion in his 1916 thesis Philosophy and the Social Problem.  Intelligence must be at the edges and pervasive.  Top-down hierarchical systems are by definition retarded in depth and breadth of information access, information processing, decision-support accuracy and timeliness, and outreach.  We must — there is no reasonable other option – move from corrupt intelligence for the few to transparent truthful intelligence for the many.  We do that with Open Source Everything (OSE) and M4IS2 – Multinational, Multiagency, Multidisciplinary, Multidomain Information-Sharing and Sense-Making.

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