Stephen E. Arnold: Best Social Media Monitoring Tools?

Advanced Cyber/IO, Civil Society, Ethics
Stephen E. Arnold
Stephen E. Arnold

Best Social Monitoring Tool Depends on Who Is Asking

Posted: 23 Aug 2013 06:15 PM PDT

Confused about social media monitoring? A thread at Quora, “Which Are the Best Social Media Monitoring Tools?” suggests that like search, social media monitoring is pretty tricky. The overall consensus statement makes it clear there is no simple answer: “No overall best tool. Pick the best fit for your needs.” Hmm.

Several respondents share their thoughts. One had compared Radian6 and Sysomos, and found the latter much easier to use. Another liked Engagor for its low price point. Perhaps the most comprehensive (though admittedly promotional) answer comes from Web Liquid account executive Ben Semmar, who shares:

“[. . .] Over the past couple of months, I’ve been involved in the creation of a Social Media Monitoring Buyer’s Guide. We began with a list of over 40 vendors, and based on a variety of criteria, whittled it down to a list five ‘finalists’ that we then conducted hands-on trials with. We found that some tools perform better than other tools in certain areas (but, really, doesn’t everything?) and so we don’t proclaim one tool king of them all; suffice it to say, though, that the five tools we tested are, based on our experience with and objective evaluation of the market, the best out there. You can find the study here:”

Note that the guide he mentions is free, but requires a name and email address to view. Semmar goes on to assert one important caveat: We have not reached the point where algorithms can make reliable judgments about which insights a business should focus on, and how to use them. Though quality monitoring software can be a useful tool, the human mind is still required to wield it. (For now.)

Cynthia Murrell, August 28, 2013

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