Amazon has aspirations beyond being the world’s largest retailer. The online retail giant also aspires to be a mega force in computing, says The New York Times Bits Blog in: “Amazon Bares Its Computers.” Amazon has announced that it is taking its Amazon Web Services beyond simple cloud-computing to include specialized computers, data storage systems, networking systems, optical transmissions systems, and power substations. The overall goal is make computer cheaper and run more efficiently.
Amazon rarely discusses its AWS plans, but the recent discussion about how it plans to annually spend one billion comes as big news.
Amazon is prepping to boosts its web services by hiring power engineers to work on substations and remove power redundancies in cloud-computing. Hardware is purchased directly to reduce costs and the company created original statistical methods to limit damage from catastrophic failures. Amazon also owns its own optical fiber systems and take AWS global.
Amazon is hardly keeping their information under wraps this time, though. They are sharing their advances via open source in a direct challenge to Google, Facebook, and Microsoft. Microsoft will never share its secrets and Google does share some of its toys, but it keeps the bigger stuff locked away. What about Facebook?
The article explains:
“The notable outrider among the giant computers is Facebook, which isn’t selling its own system. Instead, Facebook is focused on pure cost-cutting, and spearheads the Open Compute Project, a kind of open-source, cloud-computing architecture. Open Compute is far enough along that companies like Hewlett-Packard, which came late to cloud computing, use aspects of it in their public clouds.”
Amazon is not directly asserting it is better than its competitors, but its openness and cost-cutting procedures certainly make it look better in the consumers’ eyes.
Whitney Grace, November 30, 2013