When I left the intelligence conference in Prague, there were a number of companies in my graphic about open source search. When I got off the airplane, I edited my slide. Looks to me as if Elasticsearch has just bulldozed the search and content sector, commercialized open source group. I would not want to be the CEO of LucidWorks, Ikanow, or any other open sourcey search and content processing company this weekend.
I read “Elasticsearch Scores $70 Million to Help Sites Crunch Tons of Data Fast.” Forget the fact that Elasticsearch is built on Lucene and some home grown code. Ignore the grammar in “data fast.” Skip over the sports analogy “scores.” Dismiss the somewhat narrow definition of what Elasticsearch ELK can really deliver.
What’s important is the $70 million committed to Elasticsearch. Added to the $30 or $40 million the outfit had obtained before, we are looking at a $100 million bet on an open source search based business. Compare this to the trifling $40 million the proprietary vendor Coveo had gathered or the $30 million put on LucidWorks to get into the derby.
I have been pointing out that Elasticsearch has demonstrated that it had several advantages over its open source competitors; namely, developers, developers, and developers.
Now I want to point out that it has another angle of attack: money, money, and money.
With the silliness of the search and content processing vendors’ marketing over the last two years, I think we have the emergence of a centralizing company.
No, it’s not HP’s new cloudy Autonomy. No, it’s not the wonky Watson game and recipe code from IBM. No, it’s not the Google Search Appliance, although I do love the little yellow boxes.
I will be telling those who attend my lectures to go with Elasticsearch. That’s where the developers and the money are.
Stephen E Arnold, June 7, 2014