While Facebook is notorious for its endless piddling product tweaks, this one seems a substantive shift in strategic vision. It’s an unprecedented acknowledgment that Facebook’s core feature — News Feed — has not worked out at all the way it was intended. It was abused by peddlers of misinformation. It was used by foreign governments to attempt to interfere in elections. It made people feel bad.
In many ways, Facebook’s planned changes to News Feed are a retreat from the online public square the company helped create. They’re a tacit admission that the company’s great news experiment — which made it one of the most successful publishers in the world — failed.