Stephen E. Arnold: Daily Mail, Google, Class, Power, and Incentives


The estimable Daily Mail is a newspaper. The owner of the Daily Mail is the Daily Mail and General Trust plc. The big dog at the outfit is The Fourth Viscount Rothermere. Titles are important in England. Crickets the game. “Plumby tones” was crafted to describe the accents some Americans long to have. Dim lights, dark rooms, and hushed tones are also important.

Now the Viscount’s minions are demonstrating that none of their scion are likely to be tagged “googley.”

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