Search engine optimization. Great play by the Google. Lots of “search experts” explaining how to get traffic. When the traffic went away or failed to materialize, these “SEO experts” morphed into Google ad hawkers. Slick. Who knew? Not the SEO crowd but the creeping tendrils of dawning knowledge are now wending their way through GenX and Millennial synapses.
What’s the proof?
I present Exhibit 1, “The Death of Search Engine Optimization.”