Harvestmark offers a mobile phone application and website that allows consumers to trace their food back to the farmers who grew it. How much do we know about what is on our plate, and how easy is it to trace its source?
Phi Beta Iota: This is HUGE because it enables “true cost” information for each individual product to be posted on the web and instantly available to the smart phone user (the billion that buy most of the toxic products). In many ways, this one capability marks the beginning of the integration of the Internet of people, the Internet of things, and the Internet of facts.
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