Douglas G. Pinkham is president of the Public Affairs Council, the leading international association for public affairs professionals. The Council is a non-partisan, non-political organization that provides training and development, “best practice” information and benchmarking services to the profession.
His experience is focused primarily on helping very large corporations (some would call them dinosaurs) get agrip on citizen advocacy and the power of the network. As he has shown so many clients, engaging clients, engaging citizens, makes you stronger. They are NOT a threat, they are a foundation for transformation. Below is his contribution to OSS '02. We strongly recommend all of the publications offered by the Public Affairs Council. Both slides lead to the same briefing.