Steve Denning: Changing Organizational Culture

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Steve Denning

How Do You Change An Organizational Culture?


Changing a culture is a large-scale undertaking, and eventually all of the organizational tools for changing minds will need to be put in play. However the order in which they deployed has a critical impact on the likelihood of success.

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In general, the most fruitful success strategy is to begin with leadership tools, including a vision or story of the future, cement the change in place with management tools, such as role definitions, measurement and control systems, and use the pure power tools of coercion and punishments as a last resort, when all else fails.

Phi Beta Iota:  Missing from this depiction is education, and the 21st Century role of leaders in eliciting and facilitating bottom-up co-creation.

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