Jonah Lehrer: How NOT to Kill Creativity

04 Education, Academia, Advanced Cyber/IO, Civil Society, Cultural Intelligence
Johan Lehrer

How Not to Kill Creativity – Jonah Lehrer LIVE on Big Think

Jonathan Fowler and Elizabeth Rodd on April 17, 2012

Jonah Lehrer has been described as a kind of “one man third culture” – after training in Neuroscience at Columbia with Nobel Laureate Eric Kandel, he studied literature and philosophy on a Rhodes scholarship to Oxford. Since then, he has written three books that examine and blur the boundaries between science and art, reason and imagination. His latest: IMAGINE: How Creativity Works, looks at the neuroscience and the real-world phenomenon of creativity in case studies ranging from the emotional and spiritual burnout that led to Bob Dylan's brilliant album Highway 61 Revisited  to the invention of the Swiffer.

Amazon Page

Here, Lehrer talks with Big Think's Jason Gots about failure as an integral, essential part of the creative process, and why American schools are so good at killing creativity.

VIDEO (16: 29)

Phi Beta Iota:  Tip of the Hat to Berto Jongman for this find.  Lehrer is an M4IS2 master — “the brain is a category buster.”  Honorably priced to begin with, Amazon has taken another $10 off, this book is a major bargain in hardcover at $15.00.

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