. Consumers had a tool to tell quickly and easily tell, at the time of purchase, if the product or production methods resulted in significant adverse environmental or social impact?
. The complex information of this impact could be presented by as a scoring based personalized set of preferences?
. People finally had an economic tool which through purchase would compel corporate practices toward sustainability not just profit?
This website contains a recently patented tool called the Universal Ecolabel which can perform all these functions and more. It even allows the individual consumer to monitor his total personal/family environmental footprint over time.
In coming months interactive website activities are envisioned that will provide consumers the opportunity to educate themselves and others as well as contribute to a growing body of sustainability knowledge
Tip of the Hat to Medard Gabel.