Some people might say that Google abandons and starts projects on a whim. In the past, the search giant makes provided explanations for projects that could not be completed and promises they were unable to keep. But has the abandonment mentality and prideful hot hair stopped this habit? Marketing Land’s Danny Sullivan further explores this question in, “Google’s Broken Promises And Who’s Running The Search Engine?”
What promises has Google broken? Google Shopping was supposed to index prices of items across the Web, but it only displays results from paying vendors. Google once fought against shopping search engines that only included shopping results, but not the company claims that is the only way to get viable information.
Google also promised it would keep its searches banner free. Guess what they are doing now? Google stated that they are only conducting a US banner tests to allow advertisers to add images to relevant search queries.
Why Google is doing this may be that the company has had to adapt, but it goes against Google’s original philosophy:
“You’d think they caused some internal debate. Was there anyone at Google saying that if giant graphical units at the top of search results are useful to searchers, then maybe Google should be offering those for free, to ensure a consistent experience for those searchers? Was there anyone at Google saying that maybe a shift to paid inclusion was a bad move for shopping and other search products, because it opens up every search product to that possibility?”
Google is not sharing explanations with the public, however. In my opinion, the root of the problem is that no one is officially assigned to run search products. The company is instead focusing on other areas and neglecting its star. What is even worse is that the fuzzy management holds no one accountable for the broken promises. Google’s main search focus is making money and not providing accurate results.
Since Google is the biggest search player, what does this mean for other search components like SEO? Will paid results dwarf SEO? It also begs the question if SEO focuses on search? Money makes the world go around I guess.
Whitney Grace, December 01, 2013