Quote to Note: Users Want Relevant Results
October 6, 2014
I highlighted this remarkable, earth shaking statement from “Google+ Is Hurting the Internet.” Here’s the passage:
…they [users] prefer to get the most relevant results.
The information appears in a Web page presenting “objective study results” conducted for a European group.
The target is poor, old Google. The company has to pump up revenues and margins. Amazon and Facebook are embracing online advertising. The Google X moonshots have not delivered big bucks to the Mountain View redoubt. Mobile search behaves differently from the old fashioned pay to play content inspired by the GoTo, Overture, and Yahoo approach.
What to do?
One answer is or may be Google Plus and user produced content. Another may be to create new user experiences. Some Google users have spotted nesting, a method that creates a Google page with ads within search “experiences.”
Check out the “Hurting” write up. The page links to other content. Is the analysis on point? Well, for the EC crowd, the report just validates what the EC has believed for a few years. For those who root on Google, the report is a misinterpretation of the high value Google delivers for advertisers and the loyal and possible naive users.
Stephen E Arnold, October 6, 2014