I have read a number of articles about search engine optimization (SEO) and Web search. From my point of view, the SEO sector wants to do more than destroy relevance. SEO seeks to undermine the meaning of discourse. For some marketers, the destruction of meaning is a good thing. A Web site and its content will be disconnected from what the information the user seeks. The user, particularly a recent high school grad, is probably ill equipped to differentiate among reformation of information, disinformation, and misinformation. Instead of identifying Jacques Ellul’s touch points, the person will ask, “Is he Taylor Swift’s hair stylist.” As I said, erosion of meaning is a good think when a client’s Web page appears in a list of Google search results or is predicatively presented as what the user wants, needs, and desires.
Phi Beta Iota: The Information Industry generally, but especially so in the USA, is dishonest and ignorant. Financial metrics have displaced intelligence (decision-support) metrics. As long as stupid individual and corporate investors can be a dumping ground for false mediocre and even dangerously misleading information industry products and services, we will continue to destroy the intelligence of the US noosphere.
2015 Robert Steele: Applied Collective Intelligence – Can Evolutionary Cybernetics Leverage Distributed Human Intelligence While Advancing Artificial Intelligence? The Future of the Global or World Brain