Cliff Lerner
5 Star Combines Lessons with Reading Recommendations
I'm starting to think about how to spend $200M to create an alternative to #GoogleGestapo that connects the President to 200 million eligible voters, and this book jumped to the top of the pile.
It is a fast pleasant read and it delivers both the expected lessons and an unexpected bonus, a very fine integrated list of books he read and gathered lessons from. I've read most of them but it was — for those who do not read as much as I do — a fine added value.
Here are a few items that stood out:
- TIming is everything [what CIA has opposed since 1988 is now inevitable]
- Make it 10X better than your competition [#GoogleGestapo]
- Leverage all other platforms, do not stovepipe
- No matter how complicated, make it one click access
- Sell the benefit not the feature
- THINK about your partners as a persistent foundation
- Never try to monetize what has been free — start with a revenue plan
- Removing low performing features reduces code, this is a good thing
- Top ten list WORK as click bait
- Remove taboos and obstacles — dissect the culture and work it
- Give users stats about their own account, photos, etcetera
- Video Centric is where its at, get over it text boy
It's a pleasure to have learned about Cliff Lerner.
See Also (Books About):
- Information Operations
- Information Society
- Information Technology
- Intelligence (Collective & Quantum)
- Intelligence (Commercial)
- Intelligence (Extra-Terrestrial)
- Intelligence (Government/Secret)
- Intelligence (Public)
- Intelligence (Reform Studies)
- Intelligence (Wealth of Networks)
In Passing:
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