True Cost Meme

True Cost Meme

The “true cost” meme as established by Paul Hawken and other leaders in ecological economics (such as Herman Daly) is an analytic concept that is embraced by Phi Beta Iota and should be clearly understood by all who wish to associate with or claim affiliation with Phi Beta Iota.

Exxon, to take one example, did not “earn” $40 billion in profits in 2007.  It externalized $12 in costs for every $3 gallon of gasoline it sold in the USA (and equivalent amounts everywhere else).  In other words, Exxon's leadership oversaw the theft of $40 billion in just one year of  Earth resources and services, including clean air and water, stealing this money from the public commonwealth and future generations.  Since changes to the Earth that used to take 10,000 years now take three years, the public urgently needs to achieve a World Brain and EarthGameTM so as to “get a grip” on “true costs” at every level in every clime and place.

War is a form of theft as well–its steals blood, treasure, and spirit from the commonwealth of nations, while enriching the few at the expense of the money.  General Smedley Butler, in his time the most decorated Marine in hitory, has denounced the use of the military as “enforcers” for banks that make bad investments and corporations that aspire to loot emerging communities that lack the ability to resist organized predators.  Here also public intelligence in the public interst is the ethical, legal, non-violent means of confronting, resisting, and ultimately vanquishing those who seek to destroy and deprive.

Phi Beta Iota explicitly and passionately subscribes to the principles of non-violence as so ably represented by Mahatma Gandhi, Martin Luther King, and Nelson Mandela, among others.  Public intelligence in the public interest is how we ethically, legally, and peacefully achieve “truth & reconciliation” among all individuals, groups, and organizations.

The related memes of “biomimicry,” “green to gold,” “cradle to cradle,” “zero waste,” and “sustainable design” are helpful in crafting solutions, but the immediate and continuing public intelligence challenge–the challenge that Phi Beta Iota and its affiliated human minds strives to address–is the credible, documented, replicable calculation of the “true cost” of each and every product and service on the planet.

Examples of “true cost” include, for a designer cotton blouse with high-tech color designs:

  • hundreds if not thousands of liters of water (e.g. from Bangladesh in growing cotton)
  • toxic chemicals in the coloration and cleansing
  • sweatshop labor including child disease and mortality
  • tax avoidance


Financial Affairs

Financial Affairs

Phi Beta Iota as an international honour society in being, this website, the online Journal of Public Intelligence, and the publication of additional books relevant to public intelligence in the public interest are all sponsored by the Earth Intelligence Network, a Virginia C Corporation with certified status as a 501c3 Public Charity.

As the Journal of Public Intelligence matures it will be offered in hard-copy where desired at cost of production plus shipping.  Taylor & Francis, publishers of the International Journal of Intelligence and Counterintelligence (IJIC) and of Intelligence and National Security (INS), under the editorial direction respectively of Richard Valcourt and Dr. Professor Loch Johnson, has been offered first option on the Journal should they wish to subsidize its international outreach for substantive content, and market it to stakeholders in the public interest.

As chapters are formed and members begin to desire certifications, badges, and other regalia typical of honour societies, the volunteer directors will agree on fees and the international service element will establish designs, order production, maintain inventory, and fulfill orders from chapters and individuals.

Any individual may self-select membership, which is open to all.  The creation of a chapter and affiliation with a chapter are not conditions for membership.  This honour society seeks to embrace the distributed intelligence of humanity–all humans, all minds, all the time–in order to stop corruption, fraud, waste, abuse, and the information asymmetries and data pathologies that are associated with “rule by secrecy” and the now defunct hierarchical command and control paradigm, which is only applicable (and essential) where elected voluntarily by its members as being necessary to the good order and discipline of specific mission areas.



Phi Beta Iota Organization

The Phi Beta Iota Honour Society is comprised of volunteers at all levels.  Unlike all other honour societies, Phi Beta Iota recognizes that diversity is the heart of Collective Intelligence, and no human being is excluded for lack of artificial criteria.  Sharing and Sense-Making in all their forms, including artistic, mystical, and cosmic, are the essential role of all humans regardless of age, education, income, race, or creed.

Volunteers are invited to establish tribal, district or county, province or state, national, or diaspora chapters.  As the organization matures, a natural leadership network will emerge that can establish protocols and self-organized funding strategies for appropriate activities.

Member Organizations

  • Local chapters may form regional chapters that are affiliated with a national chapter or directly with this global hub in service to all and especially to the five billion poor.
  • Regional chapters shall form a regional committee of local chapter advisors in order to govern the affairs of the region. Officers shall be elected for each region annually
  • Regional chapters may form state chapters hat are affiliated with national chapter or directly with this global hub in service
  • State chapters shall form state committee of regional officers in order to govern the affairs of the state chapter. Officers shall be elected annually
  • All regional chapters shall provide contact information to the national office or to this global hub
  • All regional chapters may appoint two individuals with Editor status at this global website
  • Any individual may be a contributor or subscriber, with or without belonging to any chapter
  • Confirming local, state or regional chapter affairs with the national office of not necessary
  • All state and regional chapters shall declaring affiliation shall post short monthly updates at this global hub
  • Other websites are encouraged to improved localized information sharing and sense-making across all boundaries.  This global website will link to affiliated websites upon request
  • The purposes of chapters are to sponsor conventions for local chapter members and to engender novel projects at a region and state level that combine the practice of public intelligence with public service



Phi Beta Iota Objectives

  • Encourage and recognize public intelligence in the public interest
  • Advance public knowledge of the proven process of intelligence (decision-support)
    • Requirements definition
    • Collection management
    • Source discovery & vetting
    • Advanced machine-speed automated processing
    • Advanced desktop analytic tool sets
    • Value of Free/Open Source Software (F/OSS) over partial proprietary “entrapment”
    • “Full-Spectrum” Human Intelligence (HUMINT) harnessing distributed knowledge
    • Critical thinking in historical, multi-cultural, and multi-dimensional contexts
    • Appreciation for collaboration across all boundaries (cultural, disciplinary, domain)
    • Understanding of how to deliver “just enough, just in time, just right” decision-support
  • Communicate with the public and with all sources and methods relevant to public intelligence
  • Advance the use by Civil Society of the legal ethical sources and methods of public intellignece
  • Encourage students to practice the art and science of public intelligence as both a form of applied learning and complex adaptive collaboration, and as a public service

Open Membership

Individual Membership
Free Card
Free Card

The above is a depiction of the free card that can be printed off and laminated by anyone.  Click on the card to reach a printable version with instructions for trimming and  lamination.  A French version will be posted shortly, and then other languages as they appear.  Giving your card away over and over is encouraged.

Will Keepen Describes Twelve Principles
Will Keepen Describes Twelve Principles

Clicking on the Phi Beta Iota mascot will produce Will Keepen's explanation of his twelve principles as we are applying them to the craft of public intelligence (decision-support) as manifested in the discipline of M4IS2 as incorporated into the membership card.  Originally a Swedish military concept, it has been enhanced by Phi Beta Iota and stands for

Multinational, Multiagency Multidisciplinary Multidomain

Information-Sharing and Sense-Making

2009 Honour Society – Societe d Honneur & Journal of Public Intelligence – Journal de l’Intelligence Publique

Honour Society
Phi Beta Iota Public Intelligence Honour Society/e d'Honneir
Phi Beta Iota Public Intelligence Honour Society/e d'Honneur

Phi Beta Iota is an open honour society intended to recognize any individuals or organizations that commit themselves to creating public intelligence in the public interest.

Le Phi Bêta Iota est une société ouverte d'honneur prévue pour identifier tous les individus ou des organismes qui se commettent à créer l'intelligence publique dans l'intérêt public.

At this time Robert David STEELE Vivas is the primary author.  Lead authors are invited to volunteer for each of the eight “tribes” of intelligence: government, military, law enforcement,  academia, business, media, non-profit and non-governmental, and civil society including labor unions, religions, and citizen councils or advocacy groups.

Actuellement Robert David STEELE Vivas est l'auteur primaire. Des auteurs importants sont invités à offrir pour chacun du ” huit ; tribes” ; de l'intelligence : société de gouvernement, de militaires, de police, de milieu universitaire, de commercial, de médias, sans but lucratif et non gouvernementale, et civile comprenant les syndicats, les religions, et les conseils ou les groupes de pression de citoyen.

The intent of the Society is to publish a Global to Local Journal of Public Intelligence free online to allow for easy tailoring of selections to any of the eight tribes in relation to any issue and/or any location.

L'intention de la société est d'éditer un journal de l'intelligence publique global au local libre en ligne pour tenir compte de concevoir en fonction facile des choix les huit tribus l'unes des par rapport à n'importe quelle issue et/ou à n'importe quel endroit.