This has broad implications. It is not at all certain they have mastered the nuances but they trying to be creative. They have NOT consulted Kaliya “Identity Woman” Young, which is a negative, I understand they may be rectifying that oversight now. My vritual CTO is very negative on them with this statement:
Creating a service to implement privacy using protocols never intended to deliver privacy is a bit of a stretch.
California Startup Toughens Stance on Data Privacy With New Internet Protocol
Additional information below.