This book is a logical follow-on to the author’s earlier book, Conscious Capitalism: Principles for Prosperity, a book that is doing very very well in Chinese translations. Early on he points out that we need to achieve a global change in consciousness, and I am reminded of Barbara Ehrenreich’s book, Conscious Evolution: Awakening Our Social Potential as well as Steve MacIntosh’s Integral Consciousness and the Future of Evolution. Everything I am reading is converging, and it is not because of what I am choosing as much as it is about what there is to choose from–this is a tsunami.
The author observes that the Internet is both a people unifier, allowing for information sharing across all traditional barriers and boundaries, and it is also a source of competitive information, something I take to mean that smaller players are now competitive with larger players because of their increased access to information.
The author points out that “the rules” were made of, by, and for those with wealth, and that our challenge today is to find investment capital with a conscience. I think that is happening as Natural Capitalism: Creating the Next Industrial Revolution and Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World combine with Cradle to Cradle: Remaking the Way We Make Things and The Philosophy of Sustainable Design thinking. Further on he talks about how respecting the environment encourages innovation and reduces waste, but I am struck by the absence of references to any of the greats in this entire line of reflection.
The author follows the spiritual principles adopted by Phi Beta Iota, the Honour Society for Public Intelligence, and focuses constantly on moving us all, one individual at a time, from “Me” to “Us.”