Edit of 30 Mar 08 to add more links.
This book, and the much more detailed book by Chip Heath & Dan Heath, “Made to Stick” are perfect partners in putting really actiionble public intelligence in the hands of social activitists and transpartisan political reformers. I have added both books to my list of transpartisan books.
This book focuses on digital tools for social change, on creating connected activism, on addressing the listening and communicating deficits.
The author provides a checklist of 12 points for evaluating how connected your activist organization is, another checklist of 8 points on powering the edges, and a final 95-point summary of the “Cluetrain Manifesto,” another book I have reviewed. All of these are useful.
The author points out that hyperlinks subvert hierarchy, and I could not agree more. Epoch B leadership is a form of swarm leadership, and the connected collective can easily bring the hierarchical authority down.
I especially liked the author's focus on all of us being content managers. Sharing information, as Vint Cerf has said recently, is how we get a Return on Information.
The book ends with some hard-earned “Do's and Don't's” and a chapter on the future of funding for social activism.
Over-all a quick read with plenty of substance, and an excellent complement to “Made to Stick.”
Made to Stick: Why Some Ideas Survive and Others Die
The Cluetrain Manifesto: The End of Business as Usual
How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
The Change Handbook: The Definitive Resource on Today's Best Methods for Engaging Whole Systems
Democracy's Edge: Choosing to Save Our Country by Bringing Democracy to Life
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
The World Cafe: Shaping Our Futures Through Conversations That Matter
One from Many: VISA and the Rise of Chaordic Organization
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