Facebook ‘likes' predict personality
What do your Facebook likes say about you?
Sexuality, political leanings and even intelligence can be gleaned from the things you choose to “like” on Facebook, a study suggests.
Researchers at Cambridge University used algorithms to predict religion, politics, race and sexual orientation.
The research, published in the journal PNAS, forms surprisingly accurate personal portraits, researchers said.
The findings should “ring alarm bells” for users, privacy campaigners said.
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