Compelling, Sensible, Easily Understandable
September 1, 2007
John L Petersen
I read and started to use this book well before I started doing Amazon reviews, and was reminded of this today when I started updating my brainstorming briefing.
I know John personally and consider one of the most balanced observers of the future, and especially gifted at casting a wide net to find weak signals, and then using analysis to make sense of disparate noises.
I strongly recommend this book and his more recent updated edition, Out of the Blue: How to Anticipate Big Future Surprises