Seth Godin: Creating Crossroad Moments Today

Commercial Intelligence, Communities of Practice, Cultural Intelligence, Ethics, Methods & Process
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The invisible crossroads

In Career World, crossroads don't happen very often. Should I go to college? Which one? Should I quit this job? Where should I apply…

In Project World, on the other hand, every day offers a choice that could change things. Should you start a new project? Organize a conference? Open a new channel of social media? Quit something you're doing right now to make time for something else?

It's easy to get stressed and excited about the infrequent crossroads. It's just as easy to ignore the daily opportunities you have to change everything.

Phi Beta Iota:   The status quo has failed.   As Dr. Russell Ackoff would say, we cannot keep doing the wrong things righter.  It's time to do the right thing.  Integrity is the core value, M4IS2 is the method.

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