Analyzing Fake Content on Twitter During Boston Marathon Bombings
As iRevolution readers already know, the application of Information Forensics to social media is one of my primary areas of interest. So I’m always on the lookout for new and related studies, such as this one (PDF), which was just published by colleagues of mine in India. The study by Aditi Gupta et al. analyzes fake content shared on Twitter during the Boston Marathon Bombings earlier this year.
Gupta et al. collected close to 8 million unique tweets posted by 3.7 million unique users between April 15-19th, 2013. The table below provides more details. The authors found that rumors and fake content comprised 29% of the content that went viral on Twitter, while 51% of the content constituted generic opinions and comments. The remaining 20% relayed true information. Interestingly, approximately 75% of fake tweets were propagated via mobile phone devices compared to true tweets which comprised 64% of tweets posted via mobiles.
The authors also found that many users with high social reputation and verified accounts were responsible for spreading the bulk of the fake content posted to Twitter. Indeed, the study shows that fake content did not travel rapidly during the first hour after the bombing. Rumors and fake information only goes viral after Twitter users with large numbers of followers start propagating the fake content. To this end, “determining whether some information is true or fake, based on only factors based on high number of followers and verified accounts is not possible in the initial hours.”
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