5.0 out of 5 stars Solid Handbook On How To Extend a Personal Brand in Cyberspace,August 12, 2012
I bought this book in part because I am about to help a small company modernize its brand in cyberspace, and in part because I was given as a gift Ryan Holiday’s book, Trust Me, I’m Lying: Confessions of a Media Manipulator–it joins other great books I have reviewed such as Fog Facts: Searching for Truth in the Land of Spin and Weapons of Mass Deception: The Uses of Propaganda in Bush’s War on Iraq.
This book by Michael Hyatt is everything that the other book is not, and vice versa. I recommend them both — the Holiday book if you want to understand the sleaze and corruption of cyberspace, this book is you want to build a clean house with a white picket fence, never mind the criminal neighborhood.
The book is a solid four; I give it a five because it taught me things I did not know and it’s resource section at the end is useful. However, it is also out of date on some key points (for example, recommending RSS for anything). Over-all, the book is so thoughtfully put together and so coherent and complete that I believe it deserves to be read by anyone who wants to leverage cyberspace that is NOT a blogger.
The book seriously understates the amount of time it takes to do all this stuff, especially if you are not just running your mouth and actually trying to be useful (according to the Holiday the vast majority, which I do not agree with, if you take out pornography and gambling that are 80% of the web more of less (see The Myth of Digital Democracy my best guess is that 80% of the popular websites are garbage, while within the last 20%, most are honest.
Robert David STEELE Vivas
THE OPEN SOURCE EVERYTHING MANIFESTO: Transparency, Truth & Trust