It’s About Context, Business Ecosystems, and IT Impact
September 18, 2010
I bought this book on the recommendation of a colleague whom I have known for twenty years, both of us members of the Silicon Valley Hackers Conference started by Stewart Brand and now managed by Glen Tenney. When I came to buy the book and say all of the very short, very empty, largely negative reviews, I was surprised. Trying to understand this, and having looked up the author’s history, I speculate that a bunch of folks bought this book because of who the author is (Microsoft’s business rethink strategist and innovator), and then did not have the contextual background to appreciate the story line.
Of course the books suffers some from being a book-length expansion of a core idea originally published in the Harvard Business Review, “The Next Revolution in Productivity” (free online at Phi Beta Iota), but from where I sit, 47 of the 53 reviews miss the whole point, and I am not that thrilled with the remaining six, but they did help me.
POINT NUMBER ONE: Businesses are eco-systems within eco-systems. The industrial era has piled up a mish-mash of stovepipes, conflicting chains of command, etcetera etcetera. Until Web 2.0 (I’m working on Web 4.0) there was not much one could do about it, but now Information Technology (IT) has reached a point where it CHANGES EVERYTHING. Bare bone zero sum reviews are a priority.