Navigation, Not Content, Will Rule,
April 7, 2000
Navigation, not content, will rule. Navigators will compete based on reach, affiliation, and richness. Privacy will be a mandated aspect of every offering. Traditional organizations and bureaucracies are unlikely to survive because there is no one there willing and able to “deconstruct” them down to core functionalities and then rebuild them back up with a focus on customer service as the driving force rather than assembly of whatever it was they used to understand as the primary organizing principle.