Category: Journal ISSN 1078-1935

The business of software

Inspired by a talk I gave yesterday at the BOS conference. This is long, feel free to skip!

My first real job was leading a team that created five massive computer games for the Commodore 64. The games were so big they needed four floppy disks each, and the project was so complex (and the hardware systems so sketchy) that on more than one occasion, smoke started coming out of the drives.

Success was a product that didn't crash, start a fire or lead to a nervous breakdown.

Writing software used to be hard, sort of like erecting a building used to be hundreds of years ago. When you set out to build an audacious building, there were real doubts about whether you might succeed. It was considered a marvel if your building was a little taller and didn't fall down. Now, of course, the hard part of real estate development has nothing to do with whether or not your building is going to collapse.

The same thing is true of software. It’s a given that a professionally run project will create something that runs. Good (not great) software is a matter of will, mostly.

The question used to be: Does it run? That was enough, because software that worked was scarce.

Now, the amount of high utility freeware and useful free websites is soaring. Clearly, just writing a piece of software no longer makes it a business.

So if it’s not about avoiding fatal bugs, what’s the business of software?

Read the rest of Seth Godin's post…

Phi Beta Iota: This is a very important post, read the whole thing.  Earth Intelligence Network has been saying for four years that cell phones should be free to the poor, and so also call centers that educate the poor one cell call at a time.  This post by Seth Goden helps explain the economics of that: the wealth is in the aggregate, in the new wealth creation, and in the outreach from the five billion poor.  Software, like air, should be free–it powers life.

Where ideas come from

Wired News hosts a conversation between Kevin Kelly and Steven Johnson, who’ve written similar books… Steven – Where Good Ideas Come From: The Natural History of Innovation; and Kevin – What Technology Wants.

Steven “finds that great creative milieus, whether MIT or Los Alamos, New York City or the World Wide Web, are like coral reefs—teeming, diverse colonies of creators who interact with and influence one another.”

Kevin “believes “technology can be seen as a sort of autonomous life-form, with intrinsic goals toward which it gropes over the course of its long development. Those goals, he says, are much like the tendencies of biological life, which over time diversifies, specializes, and (eventually) becomes more sentient…”

I’m glad Kevin and Steven are making the “hive mind” point, a rationale for softening rigid proprietary systems and encouraging collaboration and interaction… sez Steven: “innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.” Great ideas emerge from scenes, the solitary inventors are just catalysts for the execution (no mean feat, though).

See Also:

Worth a Look: Book Reviews on Civilization-Building

Worth a Look: Book Reviews on Collective Intelligence

Worth a Look: Book Reviews on Common Wealth

Worth a Look: Book Reviews on Conscious, Evolutionary, Integral Activism & Goodness